Online Course: Tech School 501 – Design a Branded Program with Samantha Dee


Tech School 501 – Online Business – for COMPLETE Beginners. Course 05 in a multi-part series.


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  • Are you a Life Coach who would like to offer a community learning or coaching program and not sure where to start?
  • No idea how to do all the matchy-matchy flashy graphics?
  • Does the word ‘sales funnel’ feel a bit sleazy to you?
  • Are you unsure how to get people in front of your offerings?
  • Clueless about the ‘techie stuff’?

I will take you from concept to a working Branded program that your potential clients will enjoy – and  not feel like they are being herded into a ‘buy this!’ funnel (because they won’t be…)

I will show you how to take your idea from a scribble on a sticky note to getting your offering in front of people – AND NONE of it involves sleazy back-door sales or hard sells.

Basically, if you’ve got something you’re passionate about, put yourself into the shoes of your potential client and design your program around that. If you make it clear with honesty and passion (from the get go) that this is a purchasable item:

  1. You know that audience that sticks around isn’t going to be surprised or soured by any kind of sell.
  2. You know that your audience more likely to buy

I will be teaching you how to

– Brand your program from scratch – branding helps establish an identity, recognition and trust.

– Identify methods of generating interest for your program with zero ‘hard sell’

– Identify methods of encouraging engagement and audience participation.

– Make a a sales flow full of REAL and USEFUL information

Using YOUR FACE on video to show your passion for your subject

– How to guide your potential clients through the flow that feels friendly and approachable

– Sell your product in a way that isn’t ‘cheap

This is an advanced course in that you should be moderately competent with the basic concepts of social media, branding, graphics and mailing lists. See my Tech 101, 201, 301, 401 if you’re unsure 🙂

There are many marketing strategy courses out there – this one if from starting out from scratch and learning it the hard way. The tools and products I recommend are those I find useful, you are of course free to use ones that you are  most comfortable with.

See you on the inside!

Sammy Dee

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